Taking care of your search engine optimization strategy is a sure way to help your website rank high organically in search results for some specific, targeted keywords. A high ranking means more prospective customer attention, superior branding and, of course, more sales. From a ROI point of view, SEO done correctly is a very smart marketing move.
Ranking in the first page is obviously the best case scenario, as the average prospective customer usually checks only the first 3-4 websites from the first page when he’s looking for products or services.
So being in the top 3-4 should be your priority and your business objective, even if you’ve opened your first start-up or you’re having a 20-year old business that has just entered the online jungle.
The reasons why you should invest in a great SEO strategy are multiple:
1. It’s very cost-effective when compared to other forms of traditional or online marketing. SEO is a long-term investment that may be cheaper and more profitable than PPC advertising, social media marketing, Google AdWords or leads purchasing from email marketing programs. Search engine optimization provides a good ROI and durable results, unlike AdWords, for example.
2. SEO helps you build a solid online presence that helps your positioning and branding tremendously, especially if you use SEO combined with a great content marketing strategy. SEO remains one of the basic tools for online marketing success. Your site optimization should be the bedrock of your online presence, even if more sophisticated online advertising methods become more and more accessible. Of course, the more tools you use for promoting your business, the better results you’ll have – the great news is that SEO blends great with any other form of digital marketing.
So don’t forget the basics. If you want a great online presence, focus on your websites rankings, build a powerful site that ranks naturally as one of the best in your niche and see your business exploding!