Content marketing in 2015

If you’re after long term digital marketing success, think of content marketing as your basic digital approach for 2015 – and you’ll be glad you started this year. 

Content marketing is not new, but it became increasingly important as online behavior changed in the last few years. Online users slowly become immune to traditional marketing approaches: they hate banners and pop-ups, they skip commercials and they don’t trust advertorials anymore.

Today’s customer is informed, demanding and curious. 

Focusing on your content marketing strategy means creating fresh, interesting content that targets your business, product and services, but targets our prospects need for information and even entertainment first. You are focusing on your clients needs through a targeted approach. 

When speaking about content, we also include video and audio pieces, not only text – although text can be the cheapest and the most reliable form of providing quality content to your prospects and clients.

Think at your content as a spider web. There’s your website content, then your professional blog, then your company’s Facebook, Twitter, YouTube, Instagram and LinkedIn account. Your customers are following you everywhere and if you keep them interested, they will be coming back for more.

What does your client need to know about you and your products?

How can you keep them informed and entertained in the same time?

How can you explain him the basics of your business in a meaningful and entertaining way?

How can you provide useful information that targets their lifestyle, hobbies or problems?

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Every marketer should take a long, hard look at these questions. 

Let’s say you are marketing a fashion online store for women. Your content marketing can include blog articles about your customers’ interests, such as: fashion basic rules, what to wear according to your body type, the latest trends, how to combine the pieces that you’re selling with other pieces and many others. Also, the online fashion store should have a description page on every product, with all the relevant information your clients need for making an informed purchase.

And don’t forget about your brands’ story. Make it memorable, make it unique and mesmerizing and see how people start to love your brand!

Why do you need great content for your website?

We’re living in an online oriented business world, where having a great website can be more important than having an office.

While traditional advertising is slowly sinking because of its high costs and untargeted effect, digital marketing seems to be the only way to reach and engage your prospects in a highly profitable way.

The most important step in your online business journey should be building an online presence with amazing online content. Your content marketing strategy can be executed either in-house or can be outsourced to a company or a freelancer. Either way, you mustn’t skip this step. Here’s why:

1. You build credibility through great content

You show your prospects why your company has top service and expertise. What and how you say it are both important: you need to translate professional information in a way that’s engaging and helpful for any future customer.

2. You help your website grow organically in the search results.

Although SEO guidelines are changing from time to time, it’s obvious that the only constant rule is to build a relevant website targeting specific keywords.

The most relevant tool you can use is great, helpful content about the subject you’re after. This simply cannot go wrong, as Google algorithms become better and better at recognizing valuable content.

So fresh, unique, good quality content is the only way you ensure that your website is growing naturally in search engine rankings, without ever fearing that your result is temporary.

3. You help your prospects make informed decisions.

By presenting your products and services in an easy, yet detailed way, you help them to make the right decision about what product or service to buy. If what you’re selling is professionally described, clients will be much more inclined to trust you and choose you as their provider.

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